Michael Schröder Logo

Salewa x Elisa Deutschmann

Social Media Photo and Video Production


The Campaign

Six to Nine – Kick-start your day

In Spring & Summer 2023 Salewa launched its new ‘Pedroc’ Speed Hiking collection with the motto “Six to Nine – Kick-start your day” looking to inspire people to get into the mountains and outdoors into nature. Whether after work or before the day starts.

Fast-moving activities in the mountains and out in nature are on trend. Speed Hiking is becoming increasingly popular. The appeal is obvious: it’s easy to practice and can be done virtually anywhere, it has positive physical and spiritual benefits and it’s a simple, healthy way to get close to nature. Salewa, the South Tyrolean mountain sports brand recognises the potential in this modern form of mountain sport. For Summer 2023, it’s presenting its freshly interpreted ‘Pedroc’ Speed Hiking collection that combines traditional and innovative functional fabrics with technical solutions and fresh designs.


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